Tending to >> east

Internet and Globalization – a paradox?

April 24, 2008 · Leave a Comment

A lot of funny, crazy and interesting things happening around these days.

Work as usual is the most blizzare of all. Internet medium, web development, advertising, branding and a sheer inexperience in all these concepts do call in for desperate means. ‘Web’ persons and ‘ad’ persons with differences in opinions; ‘UI’ and ‘creative’ with differences in opinions; ‘Content Writers’ and ‘Copy writers’ with differences in opinion; hell the ‘tea’ persons and ‘coffee’ persons could have differences in opinions. Looks like the whole world revolves around differences in opinions. Are we gazing at a whole new paradigm shift over here with every tom, dick and harry wanting to move the online way?

I think we could start off with a whole new breed of people down here. Yesterday a colleague of mine was tripping on the concept of pure human breeds becoming the ‘in thing’ in say a hundred and fifty years from now. Gone are the days when a ‘Half mallu – Half gujju’ or a ‘Half sindhi – Half telugu’ used to amaze people. Good old down to earth mumbaikars being emotional over their South African and Australian expat girlfriends / boyfriends seems to have take Globalization to a whole new level in itself. So a pure ‘Tam Bram’ in a 150 years from now could actually just be a thing to watch out for.

Looking at this concept above, we need not wait for a 150 long years to trip on the ‘Once upon a time pure Web person’ or a ‘Once upon a time pure Ad person’. Online baby – it fucks you up! So grow up! Keep quiet and accept the facts. Your ’scenes’ might just be ‘less’ in the days to come (some chutney lingo to the uninitiated).

Wait! Did I just say Globalization some time back? Did we all not trip somewhere in the late 90s (ya, i was a little school boy then wanting to go to America) that the internet and ‘computers’ will change the world? Did we all not watch Arnold movies where our hero beat the shit out of bad ass aliens disturbing the peace of the Globalized world with his big ass guns, coolers, and bombs he keeps in his back pocket! Forget for now that this Globalized world usually revolved around some buildings, statues and bridges around New York or California! Still, the very internet which is supposed to take globalization to the next level is fighting over their local egos – ‘web’ vs. ‘ad’ and ‘UI’ vs. ‘creative’!

Something is weird! Serious weird! Should I just dial up a super hero – someone like Captain Planet to tell these kids to chill out! Or even a Shaktiman who comes spinning down through these crazy internet browsers and give you a speech about respecting elders, avoiding jaywalking and to tell these kids to chill out! I have already kept my “Sorry Shaktiman” speech ready!

Categories: Advertising · Globalization · life · online
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