OOH and its fight

OOH (Out of Home) advertising has 70% ad recall as per reports.

However, there are quite a few criticisms against OOH metrics. Till date, no robust OOH advertising metrics is available in the market.

OOH advertising

Malls, airports, multiplexes etc. seem to have quite a high penetration of OOH advertising – based on ‘foot falls’ and such.

“Its good. Dont know how good” seems to be the underlying theme here.