I trip on the thought processes of the young. They come out as more evolved versions of the generations before them. And it takes three to four years for a generation to evolve in this knowledge intensive civilization.
Tweens are emerging as a very interesting phenomenon these days. Tweens by the way are 8 – 12 year old boys and girls, who grow up eventually to be teens.
Tweens and their attitude towards toys talks a lot about them. Too much to accomplish in terms of school, extra-curricular activities and such are pushing them to a limited time zone to enjoy toys, games etc. Tech toys which does not involve more than one kid to take full benefit of rules this space. Read Xbox, PlayStation and other hand held toys here.
What entices these teens to look the tech way?
1. Fun
2. Ease of use
3. Challenging
4. Stimulation of Creativity and imagination
5. Role Play
Come to think of it, the main keywords remain the same for hundreds of years. The mode changes though. My toys back in the early ’90s pretty much gave me the same impulses!



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