Tending to >> east

Neo Sports, One dayers and Dhoni

November 29, 2008 · Leave a Comment

India beats England 5-0 in the One Day Series.

Again, it was painful watching the games on Neo Sports – too many ads even when the game is on. Neo seems to be giving away ad spots with some hardcore innovation (well I haven’t really seen cricket after college which ended in 2005). Scrolls does not seem to impress them. They are giving away the left 15% and the bottom 15% of the screen. End result – the ad loses visibility and the match loses visibility.

Neo Sports TV Ad spot

Neo Sports TV Ad spot

Seen brands like Yahoo, Amrutanjan and a lot more using this spot. I can’t really remember any other ad even though I was glued to the matches. Speak about ad recall with this mode. Pathetic!

dhoni-endorsement
On top of that, did anyone notice a Boost ad with Dhoni? Looks not very evolved from the Kapil Dev era. Funny that the Boost bottle is taken from a Reebok bag and he is wearing Adidas tracks. The ‘other brands’ do not seem to appear in a subtle way here.

Categories: Advertising · Sales and Marketing · TV
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