I had blogged about a ‘Killer OOH idea’ here sometime mid October. John Players with Hritik Roshan in the middle of a Gurgaon road.
Seeing something on the same lines with Tata Sky + and Aamir Khan. Aamir Khan in the middle of a Bombay road but.
Our entire popular culture is bitten by the ‘copy cat bug’. Gajini from Tamil to Hindi, Priyadarshan making absolutely pathetic copies of 80s Malayalam movies in Hindi and now even some innovation in OOH advertising. Sad that money still flows!
2 responses so far ↓
easwar // December 1, 2008 at 11:59 am
true
too much competition and there is no space for innovation. People go for the tried and tested gimmicks which hold no value
Vishal Das // January 13, 2009 at 10:47 am
I’ve seen another copycat! KurKure Desi Beats OOH, with Kareena standing tall.
I saw it in the same place where the John Players hoarding was, in Gurgaon.