Coca Cola and happiness ambassadors

Coca Cola is about to dispatch a set of “happiness ambassadors” across the globe to find out what makes people happy! This project is called the ‘Expedition 206′ and the results should be a must watch for.

Coke has been one of the biggest adopters of social media and internet in general. The entire idea of culture and pop that goes with the soft drink company has been intact for a few decades now. This initiative should also see a lot of internet action. Lets see how this looks like post 2010.

Come to think of it, I wouldn’t mind buying some online coke merchandise in the form of Beanbags or sling bags which are available only online (ebay). Does that really make me happy? I don’t really know!

On Twitter results appearing on Google Search

Tweets would start appearing in your search results from now on – so says Google.

This certainly is a huge score for Google, considering the no-follow tag Twitter was holding so close to them. Or thinking about the greater good of caring to share the inside information, this could be for the social good.

Waiting to see who else removes the no-follow tag

The Farmer’s mobile phone

Mobile handset sales in India is up 6.7% in the last 12 months (this is June 2009)

All of these are low end mobile phones hovering around a maximum of Rs.1500/-. Even I lost my Nokia N73 and went for a phone which is pretty basic – not much addicted to the phone these days

Beside that point, it is refreshing to see the farmer with a mobile on him. Hope they get to utilize it well!

On CIOs and Social Media Ban

A lot of companies (read CIOs) ban the use of Social Media sites as a part of their Internet policy.

Few factors such as fear of negative reputation, employee productivity, wastage of time etc. forces such moves. Check out this study on social media behaviour in companies for deeper insight.

Good to know that almost 10% of the companies are open to Twitter, Facebook and YouTube usages inside firms. High time companies redefine their “cultures” of Freedom and Respect!

Viral from C2W – fail to impress

Just stumbled on a new ‘viral’ from contest to win. They call it the ShineShah aimed at promoting retirement plans from IDBI.

Do check it here (if you really want to that is). Very losely connected script and making fun of a cult character from the past leaves a bad taste in the mouth.

Guess its time we see something fresh!

But the fact that I clicked on an ad from facebook to reach this viral should be good from a numbers point of view. I am not convinced about IDBI though.