Coca Cola and happiness ambassadors

Coca Cola is about to dispatch a set of “happiness ambassadors” across the globe to find out what makes people happy! This project is called the ‘Expedition 206′ and the results should be a must watch for.

Coke has been one of the biggest adopters of social media and internet in general. The entire idea of culture and pop that goes with the soft drink company has been intact for a few decades now. This initiative should also see a lot of internet action. Lets see how this looks like post 2010.

Come to think of it, I wouldn’t mind buying some online coke merchandise in the form of Beanbags or sling bags which are available only online (ebay). Does that really make me happy? I don’t really know!

The Farmer’s mobile phone

Mobile handset sales in India is up 6.7% in the last 12 months (this is June 2009)

All of these are low end mobile phones hovering around a maximum of Rs.1500/-. Even I lost my Nokia N73 and went for a phone which is pretty basic – not much addicted to the phone these days

Beside that point, it is refreshing to see the farmer with a mobile on him. Hope they get to utilize it well!

On CIOs and Social Media Ban

A lot of companies (read CIOs) ban the use of Social Media sites as a part of their Internet policy.

Few factors such as fear of negative reputation, employee productivity, wastage of time etc. forces such moves. Check out this study on social media behaviour in companies for deeper insight.

Good to know that almost 10% of the companies are open to Twitter, Facebook and YouTube usages inside firms. High time companies redefine their “cultures” of Freedom and Respect!

RSS in plain English – Commoncraft video

If you were still wondering what can RSS do?

Website? No! Facebook group? Yes!

I decided to do some marketing along with the bootstrapping of Weltan Butterfly. The idea is to keep a glamour factor running along – its costs nothing to be cool!

I had one dude who asked me “Website?”
Currently deciding to keep the website idea away and do my stuff on this Facebook Group instead.

Till then, keep the cool flowing…..

Logo Crowdsourcing – Weltan Butterfly

John Pathrose had made a logo for Weltan Butterfly over a cup of tea and Classic Milds.

So, what do you think?

Let’s Dance – a good bollywood movie :-)

I happened to see a movie in style the day before the release.

This is “Let’s Dance”. A very cool movie based on dancing and zero star cast. A whole new set of people – which includes the actors, child actors, director and the producer, technically well made and mind blowing soundtrack (includes a lot of drum and bass, mid tempo dance music and a few glitches here and there).

Cool hip hop dance steps – check
Children dancing (spins, splits and all that) – check
Very groovy soundtrack – check
Amazing Hindi from an actor – check (Neil – the restaurant dude)
True mumbaiyya hindi from kids – check
Very cute lead actress – check
amazing visuals – check
Arrogant actor who has some human elements too – check

Lots of kissing, fondling and general steam on the screen – FAIL
Promotion and lots of money pumped to make the movie look good before it hits the screens – FAIL

So, go ahead. Give this one a chance. Hit the theatres for Let’s Dance. You wont be disappointed! Do check this Facebook group for details. Check out this blog for more details on Let’s Dance

When do you matter

Seth Godin has come up with a list of things which says when you matter…

When you love the work you do and the people you do it with, you matter.
When you are so gracious and generous and aware that you think of other people before yourself, you matter.
When you leave the world a better place than you found it, you matter.
When you continue to raise the bar on what you do and how you do it, you matter.
When you teach and forgive and teach more before you rush to judge and demean, you matter.
When you touch the people in your life through your actions (and your words), you matter.
When kids grow up wanting to be you, you matter.
When you see the world as it is, but insist on making it more like it could be, you matter.
When you inspire a Nobel prize winner or a slum dweller, you matter.
When the room brightens when you walk in, you matter.
And when the legacy you leave behind lasts for hours, days or a lifetime, you matter.

Totally awesome! I am touched. I am convinced. Hail Seth!

Weltan Butterfly starts off

People – glad to say I am starting off a firm now. Calling it Weltan Butterfly.

Would be doing Social Media Consulting. Will work for food, clothing, shelter and money.

Fosters – Art of chilling – how it rocks

Lets get one thing straight – i dont drink even if the beer flows free on the house! (yup, i can do that)

So, a good friend of mine mails me on linked in saying “Indiblogger meet” and I got one keyword which said “Free beer”.

I lugged John’s laptop and took off to Pune. Twitter meet types with beer shouldn’t be a bad idea.

I was on for a surprise. A pool party with beautiful babes thrown in man! Awe-fu**in-some!

I am a man with a laptop who wants the least to be the geek. No, its cool to run XP but women hate laptops. But hello, now that the scene is on, lets be the cool geek! Straight clear questions were asked to the models if they blog which they happily answered in the negative.

DJ Lokesh and DJ Tally were told clearly to take care of John’s laptop and also to play good old reggae and jungle, which they happily did in the positive.

Was a lot of fun. I took a pirate hat called “Fosters Art of Chilling”. I am wearing my headphones right now. But I did go to a Tribal DDB farewell party wearing it and claimed to be an ex-Webchutney fellow. The bouncers liked the hat too. They told me so!

Take one more look at the models.

Oh BTW the Pune tweeters think social media can one day change the world! Cheers to them! But they surely missed the Marilyn Manson mix (Beautiful people). Man, that rocked my bald head off!