John Pathrose had made a logo for Weltan Butterfly over a cup of tea and Classic Milds.

So, what do you think?
John Pathrose had made a logo for Weltan Butterfly over a cup of tea and Classic Milds.

So, what do you think?
Categories: Advertising · branding · business plan
Tagged: Advertising, branding, business, career, Internet, marketing
People – glad to say I am starting off a firm now. Calling it Weltan Butterfly.
Would be doing Social Media Consulting. Will work for food, clothing, shelter and money.
Categories: Advertising · Sales and Marketing · branding · business plan · facebook · social media · society
Tagged: Advertising, bombay, branding, business, career, Internet, social media, Web2.0
Something cool I did when I got some time.
I know there are spelling errors – came to know of it later. I was a little too enthu I guess!
forgive and forget
Categories: Advertising · General · Globalization · Mobile · Notifications · Politics · Sales and Marketing · Twitter · branding · business plan · facebook · gaming · life · online · social media · society · web development
Tagged: Advertising, branding, business, career, Internet, marketing, media, Obama, online, social media, Trip, web development, Web2.0, work, zen
Spoiler: Moral Science-ish!
1. You are not your twitter handle
2. You are not your Gtalk status message
3. You are not who you are “in relationship with”
4. You are not your professional summary
5. You are not who you follow on Twitter
6. You are not who follows you on Twitter
7. You are not your blog
8. You are not the blogs you read
9. You are not your “5 things”
10. You are not your feed
11. You are not your shared items on Google Reader
12. You are not your job

13. You are not always a team leader even if the company calls you a team leader
14. You are not performance appraisal
15. You are not the college you attended
16. You are not the school you attended
17. You are not the number of your facebook friends
18. You are not your Orkut fans
19. You are not your email sent items
20. You are not your email received items
21. You are not your phone
22. You are not your laptop / computer
23. You are not your motorcycle
24. You are not your car
25. You are not the city you live in
26. You are not Tom Cruise (unless you really are Tom Cruise)
27. You are not your boss (unless of course – he he)
Then WTF are you?
Categories: Twitter · social media · society
Tagged: branding, career, funny, Internet, musings, online
I was having a conversation with an old school Fauji and suddenly this idea popped into my brain.
Any person in the online medium calls himself a word – marketeer, developer, designer, search engine optimizer etc. based on how they spend their time at their agencies / startups. And a lot of pro startup blogs and people keep throwing this idea of sporting different “hats” – the idea is to be a master of few and a jack of lot of trades. So, it would be better to call a true blue startup dude in a “multi-role” way.

You could be a 50% marketeer, 20% developer and a 30% designer – all in one. Meaning at a particular point in time, you are best at marketing (SEM, SEO, Biz Dev, Client Servicing etc.), not so good at design and yet attempt at making some and pull up your sleeves and open up the code and fuck around with the syntax – could range from changing your Div padding to hierarchy in C++.
Categories: Advertising · branding · business plan · life · online · social media · society · web development
Tagged: Advertising, branding, career, Internet, life, marketing, musings, web development, Web2.0, Webchutney, work
I started my career at quite a prestigious place indeed. Had a perpetual hard on for securing that job for one complete year back at college.
“There goes that brilliant kid. He is cool too”
However a lot of prestigious places comes with an old management team and huge hierarchies. At the sales department where I spent some time, we had something which looked like this
CEO
.
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Operating division head
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Business unit head
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.
Sales head . . . . . . . Manufacturing head
.
.
Regional Sales head . . . . . Regional Manufacturing head. . . . . . .Design Manager
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Senior Sales Manager
.
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Sales Manager. . . . . . Manufacturing Manager
.
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Sales Executive. . . . . . Designer
.
.
Other forms of life
So being the new guy I came just above the other forms of life with a lot of old people above me, at times trying to motivate me with their 5 minute talks. It is a big deal as 5 minutes in their lives is a huge thing and you are supposed to be thankful for those 5 minutes.
However the catch is when except for the low forms of life every one else thinks they are doing something at a “strategic level”. Anything that has to be done will be strategically pushed down the ladder. Fault finding and “in my n number of years of experience” talks happen at the strategic area.
Off late, there is a general observation that the organizations are becoming top heavy and the average age is climbing up. even 10 minute motivation talks does not really seem to control this trend. Can’t get where the trouble is
Categories: business plan · society
Tagged: business, career, funny, marketing
The previous post has left me with a good hard on for a while. Looks like junta liked it and a blogger friend of mine decided to do a guest post on his blog with the HR sucks article. Ego boost babes!
Well I have nothing against people who follow the good profession of Human Resources. That is a good place to be and your intentions are completely good. Except when you agree to be the Bitch to the Board of Directors. That sucks a little.
1. HR sure can take a lot of initiatives which they themselves are ready to follow.
2. Respect the power of internet and the new media. Internet is so mad cool. There is a lot of things that can be done. The pre-notion that Orkut and Facebook are the only two things employees are interested in is a misnomer. Its a matter of time when people get bored of them and start Googling. This time could range from 6 months to a year.
Start with these two things and see how different the place you work becomes.
Categories: life · society
Tagged: business, career, do and dont
I happened to stumble on an HCL slideshare PPT called “Employee First Customer Second”. Got a little interested in the deal and found it to be a miserable FAIL that can never make any reasonable difference.
So, I played the same game and put up a 5 minute PPT answer again on slideshare. Keeping a conversation happening and all. I know it sounds corny – but hey Freedom of Speech and mockery (without personal blah) is always fine
Proto id taking the startup fundamentals to the next level – level of gaming. Are there too many startups among us to do such a thing.
Check it out here.
My take is how can a bunch of people vote for a startup just like that. Or did Proto cater mostly to an academic crowd who do stunts for a bigger pay package. Or do we see a serious thrust towards entrepreneurship among students?
Categories: Review · Sales and Marketing · business plan · finance · gaming · online · web development
Tagged: business, career, gaming, Internet, marketing, Web2.0

2009 is a major DIY year. Division of labour is getting old fashioned. I will be blogging and cooking both. I will make good stuff. I will .. I will… I will bloody hell change the scene.
How? DIY!
Categories: business plan · life
Tagged: business, career, work, zen