Tending to >> east

Entries tagged as ‘TV’

You can slap that bald guy on MTV

January 4, 2009 · Leave a Comment

Have you noticed a bald guy sitting with Nikhil Chinnappa at times? That guy is called Raghu Ram and he is a producer. That show called Roadies is this guy! Hell man! that was good. You are not ‘this guy’ with Nikhil Chinnappa.

So, the deal is following the shoe incident of Bush, MTV makes a show called “Slap Raghu”. Viral Marketing of Roadies. Games in Orkut and Facebook. Facebook connect and all that jazz.

I like Social Media. I would not like to be slapped by arbit people. Damn!

Categories: Advertising · TV · branding · gaming · online · social media
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Neo Sports, One dayers and Dhoni

November 29, 2008 · Leave a Comment

India beats England 5-0 in the One Day Series.

Again, it was painful watching the games on Neo Sports – too many ads even when the game is on. Neo seems to be giving away ad spots with some hardcore innovation (well I haven’t really seen cricket after college which ended in 2005). Scrolls does not seem to impress them. They are giving away the left 15% and the bottom 15% of the screen. End result – the ad loses visibility and the match loses visibility.

Neo Sports TV Ad spot

Neo Sports TV Ad spot

Seen brands like Yahoo, Amrutanjan and a lot more using this spot. I can’t really remember any other ad even though I was glued to the matches. Speak about ad recall with this mode. Pathetic!

dhoni-endorsement
On top of that, did anyone notice a Boost ad with Dhoni? Looks not very evolved from the Kapil Dev era. Funny that the Boost bottle is taken from a Reebok bag and he is wearing Adidas tracks. The ‘other brands’ do not seem to appear in a subtle way here.

Categories: Advertising · Sales and Marketing · TV
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TV reporting sucks fat ass

November 29, 2008 · 1 Comment

Bombay got to see some bad days from those terrorists. I had no net and no computer for the last four days. Was feeling like a bitch too. Had to watch TV very painfully. No burst of TV watching exceeded 30 minutes at any point in time.

1. The young reporters need to be fired.
2. The reporters sure are doing a great job of being near the firing scenes at Taj and Trident. Good work. It stops there.
3. You got to be a reporter. So speak clearly. 10 minutes of listening to these people talk can give you some serious headache and no clear information passage.
4. Opinions of reporters are not necessary. Calling up the foreign minister of Pakistan and asking him “should WE not think TOGETHER” – Well, I never asked for the reporter to take charge any day – did I?
5. The layout on TV looks somewhat like this
tv-graphic
Which part of the screen are the people supposed to see above.
6. Surprisingly and unfortunately and due to lack of choice, these news channels get maximum leverage.

Categories: Advertising · General · Sales and Marketing · TV · branding · life
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