Entries tagged as ‘Twitter’
A lot of companies (read CIOs) ban the use of Social Media sites as a part of their Internet policy.
Few factors such as fear of negative reputation, employee productivity, wastage of time etc. forces such moves. Check out this study on social media behaviour in companies for deeper insight.
Good to know that almost 10% of the companies are open to Twitter, Facebook and YouTube usages inside firms. High time companies redefine their “cultures” of Freedom and Respect!
Categories: Advertising · business plan · facebook · social media
Tagged: Advertising, branding, business, Internet, marketing, online, social media, Twitter, work

I see a new kind of marketing where the landing page looks something like this. One form – two entries – your name and email and a video to go with it. Twitter is the main source of marketing here. Catch those social media types with a huge huge following and then broadcast this link to people with a relevant 90 character message which usually goes “Blah Blah” – awesome video. go watch!
Word of Mouth usually happens with retweets or maybe even a few emails to follow up on that deal. Personally, I think this is sweet. I am slowly removing my hatred for online videos too! Just fire me with quality stuff. I ll come with you!
Categories: Advertising · Sales and Marketing · Twitter · branding · business plan · online · social media
Tagged: Advertising, branding, Internet, marketing, online, Twitter, video

Messages like these would have sounded a lot more credible say fifteen years ago. Many might also think “duh” by seeing such things on Twitter.
1. The confidence of seeing the stuff you say in the same platform as experts and gurus is a major kick.
2. It serves to add more to your web brand – well quantity of your messages sure is a currency in making the “Brand 2.0″ – which is the brand “you” and blah blah
It adds to the noise and pushes down the quality of information on the web. This may not be as big a problem as poverty or Global warming / cooling / climate change; still it is a big problem.
Categories: social media · society
Tagged: do and dont, Internet, online, social media, Twitter